UX: How to have efficient and impactful web projects?

In creating a website it is essential to incorporate the correct profiles since they will determine the success of the project, the number of conversions, and the user experience. Therefore, in this article, I want to talk to you about the importance of a UX profile participating from the beginning of a web project so that it is a success and, also, we save time and money.

To know how to have a successful website, we must understand what the user experience is and how we can make it relevant and impactful by incorporating a UX expert into the process.

 

What is UX design?

On the one hand, UX refers to the experience that a user has on a digital platform, be it a web or mobile application. This experience must be previously designed in a process in which UX professionals research, create and test experiences that will add value to the user.

 

User-centric web projects

In the design process of a web project, the user must be always the focus. In this way, we make sure that every aspect of the web is useful, attractive, accessible, and, above all, that the information is easy to find.

One of the most common mistakes is that many websites are not designed or created correctly from the beginning of the project. This means that, later, the user finds a site with a lot of information, without structure, and produces an overwhelming feeling that will negatively affect their experience.

This error will not only determine the user’s perception of the site, but due to their bad experience, it will also affect conversions and, therefore, the achievement of business objectives.

To avoid that a web project ends up being an ineffective website, a UX expert must advise the entire process of creating the site, to make sure that the needs of the users, the business are met and is consistent with the technical requirements of the site.

 

How to correctly work the UX in a web project?

To achieve effective web projects, at Novicell we use a work methodology that allows us to save time and money for clients who develop web projects:

  1. Research: you must detect who the users are and what their needs, likes, and frustrations are. For this, there must be joint work between the UX expert and the client.
  2. Information architecture: in this phase, IT and UX must work together since the contents, functionalities, and services that the website must have to respond to the true needs of the clients will be identified. In this way, IT work will be faster, since they will have all the necessary information.
  3. Wireframes: mockups of how the site would look must be made. The main benefit of wireframes is that it allows validation with clients, tests with users, detecting complexities in the navigation flow and possible improvements. This saves time and money in the creation process.
  4. Visual design: the visual components of the site must be added, based on the wireframes already approved by the client. Hire SEO professionals must be also incorporated who will validate that the site is correctly optimized for organic positioning.
  5. Test and improvements: in UX it is essential that the experts continually evaluate the site. For this, user tests must be carried out to be clear where to carry out the optimizations.

 

UX: How to have efficient and successful web projects (Live Webinar)

Watch again the webinar I gave in which I explained why it is important to incorporate a UX role in the construction of a website, and how it could benefit your business in time and money.

Benefits of incorporating a UX professional into a web project

Thanks to the strategic vision of a UX professional, it will be possible to create websites and mobile applications that, from the beginning, are in tune with the needs of users, the business, and technological requirements.

And, if the creation of digital interfaces is only focused on technological development, users might not understand how they work and it would generate frustration in them, producing a very bad experience.

Likewise, if the focus is only on the business, the website will be composed mainly of information that speaks only about the company, without adding any value to the user or their needs.

 

The UX allows improving the conversion

Regardless of a website’s build status, UX will always influence customer conversion. This discipline works on essential components for website conversions such as forms, site organization, accessibility, among others. And, as we saw previously, it focuses on constantly optimizing its elements through A / B testing, heat map analysis, identification of call to action that converts more, etc. This has an immediate impact on the success of the achievement of objectives.

In creating a website it is essential to incorporate the correct profiles since they will determine the success of the project, the number of conversions, and the user experience. Therefore, in this article, I want to talk to you about the importance of a UX profile participating from the beginning of a web project so that it is a success and, also, we save time and money.

To know how to have a successful website, we must understand what the user experience is and how we can make it relevant and impactful by incorporating a UX expert into the process.

 

What is UX design?

On the one hand, UX refers to the experience that a user has on a digital platform, be it a web or mobile application. This experience must be previously designed in a process in which UX professionals research, create and test experiences that will add value to the user.

 

User-centric web projects

 

In the design process of a web project, the user must be always the focus. In this way, we make sure that every aspect of the web is useful, attractive, accessible, and, above all, that the information is easy to find.

One of the most common mistakes is that many websites are not designed or created correctly from the beginning of the project. This means that, later, the user finds a site with a lot of information, without structure, and produces an overwhelming feeling that will negatively affect their experience.

This error will not only determine the user’s perception of the site, but due to their bad experience, it will also affect conversions and, therefore, the achievement of business objectives.

To avoid that a web project ends up being an ineffective website, a UX expert must advise the entire process of creating the site, to make sure that the needs of the users, the business are met and is consistent with the technical requirements of the site.

 

How to correctly work the UX in a web project?

To achieve effective web projects, at Novicell we use a work methodology that allows us to save time and money for clients who develop web projects:

 

  1. Research: you must detect who the users are and what their needs, likes, and frustrations are. For this, there must be joint work between the UX expert and the client.
  2. Information architecture: in this phase, it is essential that IT and UX work together since the contents, functionalities, and services that the website must have to respond to the true needs of the clients will be identified. In this way, IT work will be faster, since they will have all the necessary information.
  3. Wireframes: mockups of how the site would look must be made. The main benefit of wireframes is that it allows validation with clients, tests with users, detecting complexities in the navigation flow and possible improvements. This saves time and money in the creation process.
  4. Visual design: the visual components of the site must be added, based on the wireframes already approved by the client. Hire SEO professionals must be also incorporated who will validate that the site is correctly optimized for organic positioning.
  5. Test and improvements: in UX it is essential that the experts continually evaluate the site. For this, user tests must be carried out to be clear where to carry out the optimizations.

 

UX: How to have efficient and successful web projects (Live Webinar)

Watch again the webinar I gave in which I explained why it is important to incorporate a UX role in the construction of a website, and how it could benefit your business in time and money.

Benefits of incorporating a UX professional into a web project

Thanks to the strategic vision of a UX professional, it will be possible to create websites and mobile applications that, from the beginning, are in tune with the needs of users, the business, and technological requirements.

 

And, if the creation of digital interfaces is only focused on technological development, users might not understand how they work and it would generate frustration in them, producing a very bad experience.

Likewise, if the focus is only on the business, the website will be composed mainly of information that speaks only about the company, without adding any value to the user or their needs.

 

The UX allows improving the conversion

Regardless of a website’s build status, UX will always influence customer conversion. This discipline works on essential components for website conversions such as forms, site organization, accessibility, among others. And, as we saw previously, it focuses on constantly optimizing its elements through A / B testing, heat map analysis, identification of call to action that converts more, etc. This has an immediate impact on the success of the achievement of objectives.

 

Therefore, when building a website it is very important to incorporate a UX professional to accompany the entire creation process, to ensure the success of the project and not waste resources or time. In this way, web projects will be created focused on responding to customer needs, but also efficient projects that are strategically thought to achieve conversions and business objectives.