The 100 most curious facts in the digital world

The companies that are dedicated to working within the digital world  need to be informed of all the news that are emerging in our sector, a sector that  changes  and is constantly updated.

In  the  field of Internet and new technologies  it is paramount formed  continuously and  be on all the news and the market is going at a breakneck pace.

The same happens with our clients , we have to know them, we must find out where they are , what  social networks they use , what words they use to carry out their searches on the Internet, what devices they use … One of the best ways to know  the users  is to Through social listening, we need to collect as much information and data of interest from the market  to  later  analyze them to achieve our objectives .

Thanks to new technologies, on the Internet we can find different studies  on various sectors. At  Novicell  we have been collecting some of the most relevant and curious data in the  digital  world , specifically  about technology , Digital Marketing and social networks . These data , as we have already mentioned above, allow us to better understand the users who connect to the Internet and how they operate within the digital world, to later prepare an optimal digital strategy.

Relevant data within the digital world:


Digital Curiosities

  • 52 % of all Internet traffic is created by  Bots  (between harmless and malicious) .
  • Every day there are approximately 5.5 billion searches on Google .
  • Between 16% and 20% of the daily searches carried out on Google are original and have not been done before.
  • For a single query, Google uses 1,000 computers in 0.2 seconds to deliver a result.
  • There are 370.1 million registered domains in the world.
  • The most widely used domain extension in the world is .com with 148.7 million.
  • The high use of the domain extension .tk (Tokelau, New Zealand archipelago) stands out with 27.5 million, one of the favorites of cybercriminals.
  • The most used domain extension in Spain is .es (95.01%) followed by (4.14%), (0.57%).
  • 78% of Spanish SMEs did not have a website in 2020.
  • 49% of Spanish SMEs digitized their business during confinement.
  • Since the beginning of the pandemic, more than 36% of Spaniards have started to make their usual purchases in online stores instead of physical stores.
  • The products and services most bought online are: Entertainment (68%), technology (66%), food (62%).
  • If the Amazon website were down for a whole day , unable to sell anything, it would lose 360 ​​million euros.
  • Apple lost € 29 million in app sales on the App Store when it suffered a 12-hour slump in 2015.
  • The most visited websites internationally according to similar websites are (in order): Google, Youtube, Facebook, Twitter, Instagram, Baidu, Wikipedia, Amazon, Yahoo and Yandex. (Adult pages have not been taken into account. They occupy the eighth, ninth and tenth place of the top ten of the most visited pages worldwide with an average of 10 minutes). Netflix is ​​in the nineteenth position.
  • The most visited websites in Spain according to similarweb (in order are):, Youtube, Facebook,, Twitter, Amazon, Instagram,, Wikipedia, Marca, El Mundo, El País, La Vanguardia ( Pages for adults have not been taken into account. In the case of Spain, it would occupy the eighth position within the Top Ten of the most visited pages).
  • The most searched on Google during 2020 in Spain was: Coronavirus, US elections, classroom, the league and Kobe Bryant.
  • The most sought after recipes and foods in 2020 due to the pandemic were: homemade bread, sourdough, churros, fresh yeast and homemade donuts.

Mobile Device Statistics

  • There are 5.19 billion unique mobile users in the world .
  • Spain is the country with the most smartphones per inhabitant in the world (92% of Spaniards have at least one smart phone).
  • The main device for accessing the Internet is the mobile phone (49%), followed by the laptop and desktop computer (47%),  tablet  (3.3%) and other devices (0.08%).
  • 38.8% of users abandon a website if it is not adapted for smartphones .
  • 53% of smartphone users leave a website if it does not load in less than 3 seconds.
  • In Spain, users (between 16 and 64 years old) spend an average of 5h 41 minutes browsing the Internet, 1h 51m using social networks, 3h 11 minutes watching television, 1h listening to streaming music and 54 minutes playing the console.
  • Spaniards have an average of 16 apps installed.
  • The preferred apps in 2020 were (Download number in Spain from Google Play and App Store): TikTok (8.4M), Whatsapp Messenger (6.6), ZOOM Cloud Meetings (6.4M), QR & Barcode Reader (6.4M), Google Meet (5.3M), Instagram (4.6M), Amazon Prime Video (4.5M), Amazon Shopping (3.4M), Google Keep (3.3M), Fast Scan (3.2M).

Chatbots and Smart Speakers Statistics

  • There are over 300,000 chatbots on Facebook .
  • 40% of Millennials chat with a chatbot on a daily basis.
  • The main industries that benefit from chatbots are real estate, travel, education, healthcare, and finance.
  • Chatbots can answer 80% of standard questions.
  • Only 0.5% of B2B companies are using chatbots.
  • 64% of Internet users say that 24-hour service is the best feature of chatbots.
  • In relation to E-commerce, 34% of users prefer to answer AI (Artificial Intelligence) questions through chatbots or virtual assistants.
  • 42% of the companies that use chatbots are B2C.
  • Alexa already works with more than 20,000 smart home devices representing more than 3,500 brands.
  • Google Assistant is the most polyglot assistant with 30 languages, compared to 20 for Siri or 8 for Alexa.
  • 71% of smart speaker users use the device at least once a day.
  • The voice assistants with the greatest impact on the market are (ordered according to the score obtained in the “Voice Platform Impact Rating” 2020): Amazon Alexa (110.2), Google Assistant (97.3), Apple Siri (38.3 ), Samsung Bixby (25.5), SoundHound (11.0).

Digital Marketing Statistics

  • The most expensive word in Spain is ” Mysql Import ” with a cost of $ 82.57 per click .
  • The sectors that represent the highest investment in paid advertisements  in Spain are Software (26.7%) and leisure (26.7%).
  • 33% of Digital Marketing departments use paid advertising to increase their brand recognition.
  • 4 of the 15 most expensive keywords in Spain are about locksmith services.
  • Is  env í an  over 100 billion emails every day.
  • 57% of users would not recommend to anyone a company with a poorly adapted website for mobile devices .

Social Media Statistics

  • There are 3.8 billion active users on social networks (almost half of the inhabitants of the earth) .
  • The average  of  time  spent daily in Whatsapp is from  1 h33m and 1h27m in Spotify.
  • Facebook is the social network with the most users (2,600 million active monthly), followed by YouTube (2,000 million) and WhatsApp (1,600 million).
  • The most used social networks in 2020 are: WhatsApp, Facebook, Youtube, Instagram, TikTok, Linkedin and Twitter.
  • 3 out of 10 users have left a social network during the last 12 months.
  • The networks with the highest abandonment rates are: Snapchat, Twitter and Telegram .
  • The Prime Time of connection to social networks is from 20:30 to 00:30.
  • 81% of users acknowledge being a fan or following a brand on social networks.
  • 1 in 3 users affirm that brands that have a profile on social networks generate greater trust in them.
  • 59% of users usually look for information on social networks before making a purchase online.

Twitter statistics

  • 330 million active users per month.
  • 500 million tweets generated per day.
  • A gust 23 marked the 13th anniversary of the hashtag.
  • On average, more than 125 million hashtags are shared  per day .
  • The hashtag # COVID19 has been the most mentioned this year (tweeted more than 400 million times worldwide).
  • One of the most popular hashtags of the year in Spain has been: #YoMeQuedoEnCasa.
  • The average time taken to Ldi to on  Twitter  is  3 minutes and 39 seconds .
  • 80% of active users access from mobile.

Facebook statistics

  • It has exceeded 2,740 million users.
  • Facebook turns 16 turned 16 in 2020.
  • The average time spent per day  on Facebook is 58 minutes. 
  • 80 million companies use Facebook pages .
  • The engagement rate of a Facebook post is 3.91%.
  • The average organic reach of a post is 6.4% of likes on a page.
  • 24.2% of Facebook pages use Facebook ads .
  • 44% of the potential reach of Facebook ads are women and 56% are men.
  • More than 350 billion photos have been uploaded.

Instagram statistics

  • More than 1,000 million monthly active users.
  • It has 58 times more engagement per follower than Facebook.
  • The average time spent a day  on  Instagram  is  0 h53 m.
  • According to Instagram, in Spain only 15 million people can receive advertising.
  • 68% of users interact with brands regularly.
  • In 2020, the most used hashtags on general topics were: #love, #instagood, #fashion, #photooftheday, #beautiful, #art, #photography, #happy, #picoftheday, #cute.

Linkedin statistics

  • 690 million registered users.
  • In March 2020, professionals viewed more than four million hours of LinkedIn Learning content, an increase of nearly 50%.
  • The average time spent a day  on  Linkedin  is  0 h31 min.
  • Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter .
  • 94% of B2B marketers use  Linkedin  to share content.
  • 80% of leads on B2B social networks come from Linkedin.

Youtube statistics

  • More than 2 billion registered users log in every month.
  • Users watch a thousand million hours of videos  every day (billions of views).
  • YouTube can be used in more than 80 different languages.
  • 87,000 videos are uploaded a day.
  • 70% of YouTube visits come from mobile devices .
  • It is the second most popular website in the whole of Inter n et.
  • The most sought-after content is music content.
  • The average time spent at l day  on  Youtube  is 1h10 m .
  • The most watched video in the history of YouTube is the English version of the children’s song “Baby Shark Dance” with 7.5 billion views, followed by the video clip Despacito by Luis Fonsi with 7.11 BILLION views.
  • And most popular sectors on YouTube are: Media and entertainment, Technology, automotive, food and beverages, and fashion and accessories.
  • The most popular brand on YouTube 2020 was Netflix, with 17.6M subscribers.
  • 95% of the most viewed videos are musical.
  • How-to videos have grown 70% in the last year.

Pinterest statistics

  • 450 million active users per month.
  • The average time spent on Pinterest per day is  0 h39 min .
  • 70% of its users are women.
  • 55% of users use the platform to search for products.
  • 77% of users have discovered a new brand or product within the platform.
  • Two out of three  pins  are from a company website.

TikTok statistics

  • TikTok has more than 800 million monthly active users around the world.
  • It has more than 2,000 million downloads (between Google Play and App store).
  • In Spain there have been 14 million downloads.
  • The average use is 52 minutes a day.
  • TikTok is available in 155 countries and 75 languages.
  • American dancer Charli d’Amelio is the most followed user on TikTok with more than 103.3 million followers, followed by fellow dancer Addison Rae with approximately 72.2M followers.
  • The most viewed video of 2020 on TikTok is from tiktoker Bella Poarch with 532M views and is only 10 seconds long.

Whatsapp statistics

  • 450 million active users per month.
  • It was the most downloaded application of 2019 with more than 850M downloads worldwide.
  • During the third quarter of 2020 WhatsApp was downloaded around 140M times.
  • WhatsApp is the most used messaging app (96% in Spain).

As you have seen, within the world of Marketing there is  a large amount of data and  statistics, and in this article we have only put a small sample.

But the most relevant thing is not the data itself, but  knowing how to use and  analyze it .  A good analysis will allow us to understand our users, make decisions and  adapt the  Digital strategy to  achieve the objectives set.

Novicell  has various tools for capturing leads and professionals for análisi s data to transform them into knowledge to improve the benefit of companies.



Bot Traffic Study of Incapsula, Google Blog, El, Black Market, Study Navigators in the network, AIMC 2019, Statista, Semrush, Global Statshot Report of Hootsuite 2020, Twitter Blog, Annual Study Social Networks 2020 of IAB Spain, Facebook, Forrester, Selfstar, Linkedin, Content Marketing Institute, Youtube, Fortunelords, Pinterest, SimilarWeb, Venturebeat, Acquire, Chatbots life, Deloitte, Gartner.